The designs – featuring menacing skulls, grim reapers and bold logos – were strongly reminiscent of tour merch from the days of late 80s metal. Or, like a lot of recent trends in fashion, it could possibly be traced back to influence of Kanye West and company.īack in 2013, West (under his DONDA alias) commissioned artist Wes Lang to create a number of graphics for his Yeezus Tour. It could be that this is the age of Tumblr, where every niche subset of culture is cataloged and can be thrown on a moodboard with a click of the mouse. It could be the emerging generation of designers who grew up with knowledge of the metal scene. There could be a number of reasons to explain the shift. Now, graphics and imagery are showing up everywhere from the buzzy French label Vetements to the merch of tween-idol-turned-style-icon Justin Bieber. ![]() (Remember that time H&M sold fake band t-shirts, and someone made websites for them that suggested they were neo-Nazi groups?) Still, up until recently, heavy metal’s influence on fashion was mostly recognisable in the form of tattered clothing or ripped jeans. Of course, the industry has a long and complicated relationship with pulling inspiration from underground culture – with everyone from independent brands to household-name high fashion labels having dipped their toes in the seas of subculture. ![]() Look at any street style roundup and it’s hard to miss: the gritty aesthetic of heavy metal has found a new home in the world of fashion.
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